Category / Tier
While we are currently in a pre-opening phase, many of our wines will have categories like, "PRIVATE RESERVE" on the label. Sometimes you'll see, "SMALL BATCH", or "VINTNER SELECT" on certain labels. These are called categories. Categories help us categorize how the wine was made and in what conditions it was produced.
In the industry, however, unless specifically explained as we are doing here, these categories are simply sales tactics and rarely have any meaning. They are also not regulated in any way.
A wine with the label "PRIVATE RESERVE" means that it is for internal use only. These are test products. PRIVATE RESERVE has nothing to do with the quality of the wine. This category is common when a vineyard is young, a new wine recipe has yet to be solidified, or a vintner is trying something risky. Some collectors see them as a sort of "first edition" and, if lucky, can sometimes become extremely valuable.
PRIVATE RESERVES are wild cards.
As the name implies, the "SMALL BATCH" category is for any batch less than 10 gallons at one time. That's all there is to it. Usually done as a pre-test. As it may go very wrong, we don't want to use too much juice, so a SMALL BATCH is just the thing we need. When a SMALL BATCH turns out good enough to share, it is labeled as such and made available for purchase.